ABOUT

Scrapbook Business Magazine is owned and operated by the Ruesch Organization. The Ruesch Organization owns and operates numerous businesses within the scrapbook industry. The Orgainzation opened the 7th scrapbook store in America (The Scrapbook Patch) in 1997. Shortly thereafter, they opened the largest scrapbook store in America in Las Vegas, Nevada.

Seeing a need to help new retailers, Ruesch started a retailer’s organization (The Memory Group) to consult new scrapbook retailers in the opening stores. Within 4 years The Memory Group had consulted nearly half of the stores in America and was the largest buyer of scrapbook supplies in the world.  All members ordered through The Memory Group and Ruesch was the guarantor or every order. The Memory Group was later sold in 2004.

In 2001, the Ruesch Organization started the industry's first and only Trade Magazine under the name of Scrapbook Premier. Later the name was changed to Scrapbook Business Magazine to strengthen the brand and purpose of the magazine. "Tradeshow in a Box" was later implemented as a tool for the vendors to reach the thousands of retail stores subscribers, giving them hands-on exposure to product samples and catalogs they may have missed at the latest trade show. "Product Parade" was also implemented to send retail stores around to different vendor's trade show booths, as a way for the vendor to have one-on-one time with each retail store playing "Product Parade" during the trade show.

Storefront Promotions was another venture started by Ruesch as a way to offer large-scale marketing and media tools to the smaller mom-and pop retail store. Posters, commercials and promotional materials were distributed to stores on a smaller scale and at a fraction of the cost, to make it more affordable for the smaller retail store to compete with larger, big box chain stores.

The Ruesch Organization started their first company as a vendor in 2002 (My Paper Garden) and within 12 months, was awarded a coveted Disney contract, which instantly elevated the company as a major player among retailers.  

By this time the Organization's printing needs had grown to a point that made it necessary to purchase two printing presses and move them to Cedar City, Utah.  This gave Ruesch the flexibility to print on demand without the delays, print quality and quantity issues experienced in the past.

In 2011, Ruesch published a music CD of inspiring songs relating to stories and experiences shared by those who have been touched by the purpose of scrapbooking. The CD is a fitting bookend to the many Ruesch companies, as it captures the true meaning of the craft and the reason the Ruesch’s have been so endeared to this industry.

Most recently, after recognizing the effects of the economy on scrapbook retailers and vendors alike, Ruesch has been in development of the industry’s first Virtual Trade Show. The decline of vendor and retailer participation at traditional trade shows has been recognized by everyone. Ruesch intends to save vendors and retailers 90% of what they used to pay to participate in out of state trade shows while increasing attendance by 300%. This is a very exciting venture that is only possible because of advances in technology that make a virtual setting far more productive an environment for buying and selling goods.

The Ruesch Organization has been a pioneer in the scrapbook industry for over a decade. They have a wealth of experience in myriad of scenarios that gives them a well grounded perspective over industry issues.  First they see the problem and then set out for the solution.